Meet Julia Lööf

With a foundation in UX and digital strategy, I’m now moving into product management to lead entire product experiences. Since 2023, I’ve worked across UX, UI, product design, web and app design, and brand strategy. In May 2025, I graduated top of my class from Berghs School of Communication with a degree in Digital Design and Strategy, receiving the highest grade in every course.

From August 2025 to April 2027, I will study Product Manager at Hyper Island, a program designed to shape future strategic leaders in product strategy, innovation, team leadership, and business development. The program focuses on market analysis, cross-functional collaboration, agile methodologies, and leading product teams from discovery to delivery.

This program builds on my background in UX, UI, and digital strategy and supports my goal of taking full responsibility for the entire product lifecycle from user insight and concept development to execution, measurable outcomes, and long term growth.

What drives me is the idea that great design and great products come from a deep understanding of users. I believe in designing proactively, not reactively. In spotting the real problem before jumping to solutions. In designing with users in mind, guided by insight and driven by strategy.