Frigge for WWF
Client Case at Berghs
Date:
Sep, 2024
Client:
WWF (World Wildlife Fund)
Duration:
2 weeks
Problem
WWF, in collaboration with SEI, developed the Climate Calculator tool—a digital product designed to help people understand and calculate their carbon footprint. However, they needed a solution that could communicate its purpose in a way that truly resonates with the audience. How can people actually apply the insights they gain from the Climate Calculator?
They approached us with a request to use user-centered design methodologies to create a digital product that empowers individuals to take actionable steps in their daily lives to reduce their carbon footprint.
My main insight
The actual job to be done wasn’t about creating a solution that helps everyone reduce their carbon footprint. I realized it was about identifying an everyday problem that people could relate to, and creating a solution for that problem which, in return, reduces their carbon footprint.
We soon realized that in order for people to use a solution more than once or twice, we needed to offer something that solves an everyday problem—something that, consciously or unconsciously, leads to reducing their carbon footprint on a daily basis.
Picthdeck:
Tools:
Used during the project
My role:
UX/UI Designer
Project Leader
Responsible for the UI Design and created the Hi-fi prototypes
Team:
4 UX/UI Designers
Problem:
WWF, in collaboration with SEI, developed the Climate Calculator tool—a digital product designed to help people understand and calculate their carbon footprint. However, they needed a solution that could communicate its purpose in a way that truly resonates with the audience. How can people actually apply the insights they gain from the Climate Calculator?
They approached us with a request to use user-centered design methodologies to create a digital product that empowers individuals to take actionable steps in their daily lives to reduce their carbon footprint.
Solution:
We created Frigge, a digital app that helps users track and manage the contents of their fridge, raising awareness of food waste.
By solving the everyday problem of forgotten food and expiration dates, Frigge encourages sustainable habits and indirectly reduces users' carbon footprint.
Problem
WWF, in collaboration with SEI, developed the Climate Calculator tool—a digital product designed to help people understand and calculate their carbon footprint. However, they needed a solution that could communicate its purpose in a way that truly resonates with the audience. How can people actually apply the insights they gain from the Climate Calculator?
They approached us with a request to use user-centered design methodologies to create a digital product that empowers individuals to take actionable steps in their daily lives to reduce their carbon footprint.
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Key Methodologies
Human-Centered Design & User-Centered Design Methodology
Main focus areas inside the Double Diamond Method:
- Research: We conducted user research to understand everyday problems and behaviors that could contribute to reducing carbon footprints.
- Ideation & several Iterations: We brainstormed various solutions that could help users make conscious choices in their daily lives.
- Prototyping: Developed high-fidelity designs and interactive prototypes in Figma.
- Testing, Feedback and more Iterations: We conducted usability testing several times to refine the app’s user interface and features.
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Why is this important?
At the heart of the problem is a simple truth: people often struggle to connect their everyday actions to larger, global issues like climate change. But what if we could make that connection feel effortless? By focusing on small, achievable steps, WWF has the opportunity to do more than just educate—they can make sustainability feel personal and possible. This isn’t about asking people to make huge sacrifices; it’s about empowering them to take meaningful actions that seamlessly fit into their daily lives. And with the tools available today, we have an incredible chance to turn this vision into reality.
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Solution
We developed Frigge, a mobile app designed to help users manage their fridge contents and reduce food waste by increasing awareness of what they have and when it will expire.
Users can add items to Frigge in three ways: by scanning their receipt, importing a digital receipt from Kivra, or manually entering the items. Once added, the app uses WWF's recommendation database for optimal food storage durations rather than relying on the traditional "Best Before" date. This shift helps combat the stigma around expiration dates, as many items remain safe to consume even after their printed date.
By providing clear indicators of what is in their fridge and for how long each item stays fresh, Frigge encourages users to maximize the use of their groceries instead of discarding them prematurely. This not only reduces food waste but also contributes to lowering their carbon footprint.
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Key Challange
The main challenge was creating a solution that users would incorporate into their daily lives. We needed to design something simple yet engaging enough to become a regular habit, while also addressing a relevant issue like food waste. Our goal was to develop an app that solved an everyday problem while driving sustainable behavior, and that could be used consistently over time.
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Result
We pitched our solution and app to WWF at their head office in Stockholm. We received amazing feedback from WWF, who loved the solution.
Our team was awarded the highest grade for this project and the course.
Frigge was also selected to be featured on Berghs' social media channels.
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